The Most Important Factors in A Mobile Game’s Success…or It’s Failure

Mobile games are a great source of entertainment. They’re fun to develop – if you know the key to pleasing your audience. With other popular games already in the app stores, understanding what it takes to create an impressive mobile phone game before launching your project is the first determinant to your success or failure. The audience is and will be demanding. Meeting their expectations is your only key to success. Here are some of the factors you should concentrate on.

Factors effecting a mobile game's success

Mobile game’s success or failure

How Will it Keep The User Entertained?

At the end of the day, the user will rate your app depending on how captivating it was. Some developers mistake complexity with the ability to entertain. In this case, you should be looking at your app’s ability to keep the brain occupied and make the user want to try it again. This could be through giving the player a series of challenges that task the brain in an interesting way or giving the player a reason to think that he or she is competing against something. A skilled mobile game developer will formulate the right strategy for your game to give the end user a brilliant experience.


How simple is your approach? Does the player have to go through five activities before finally launching the game? Creating a simple menu and throwing in a tutorial to tell your audience what to do upon launching the game will reduce frustration. A frustrated gamer is a dissatisfied gamer. The only thing you can get from such is a negative review and life-long resentment.


Most game success stories revolve around reputation or sharing. Since very few beginners have a reputation, you can always count on social networks to take your new game viral. An experienced mobile game development company who knows how the gaming industry works, will also help you with the marketing of your game to social media and various online platforms. A good example of a game that played sharing to the top would be Candy Crush. There is nothing so unique about Candy Crush.

It is the old smash your way to success approach. How, the inclusion of a Facebook login and the arising competition made players have something to look forward to. Design a game that appeals to our social life and we will love it.


Someone will argue that all games have been created. This is true to some extent. This, however, doesn’t give you the freedom to dish out replicas and expect people to love them. Before deploying your game, take a look at all other games in your niche. If it is a car racing game, it should either be more impressive than what is on the market or offer additional features that will give your users a reason to think of it as an entity.

Your Storyline

Games that tell a story tend to be more interesting. Jumping from one session of shooting zombies to another can be fun for the first few minutes. However, the monotony of bullets tearing into slow moving target will soon take over. If the player understands the reason behind each level, he or she will have some reason to keep fighting.

The Scenes

Spending some time thinking and designing different game scenes will give your game some continuity. A virtual world that the player can immerse into and actively accomplish quest after quest. Making the trade offs between bundling in more scenes and releasing your game faster could be your doing or undoing. Ensure that the player doesn’t finish the game minutes after downloading it. You want to give them different scenes and environments that will make things feel different with every game play episode.

Do You Keep Them on The Edge?

A good game keeps the player on the edge. You have a limited number of attempts at accomplishing the mission. Such things keep the player hooked and on the edge. They tingle the competitive part of the brain and give a reason to keep trying.

A common mistake most developers make is in making the game too hard to be playable. People do love challenges but will give up the moment things look too bleak. After all, playing the game right won’t put any food on the table. Considering rendering a couple of complexity levels and mixing up easy, hard and super hard episodes in a random manner will keep the player thinking and looking forward to the next game

A good mobile game keeps the player entertained. It innocently appeals to the users compassions and compels them to share and give positive reviews. Focusing on making the player happy and minimizing on your monetization efforts will win you popularity – assuming you have a good game in the first place. Moreover, always have a support plan that looks at user complaints and fixes the bugs with each new version release.